Unbridled Foundation 2023

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The Unbridled Charitable Foundaiton supports multiple charities.

Unbridled Charitable Foundation 2023

Unbridled FoundationBeneficiaries The Unbridled Eve Derby Gala is a party with a purpose, benefiting charitable causes through the Unbridled Charitable Foundation, Inc., a 501(c)(3) organization. Unbridled Eve Derby Gala provides support to our beneficiaries through direct cash donations, as well as by raising awareness and directly connecting donors with these worthy organizations:

Unbridled Charitable Foundation 2023 To be a part of next year’s beneficiaries, please contact Tonya York: tonya@yorkmamt.com or call 502.419.6370

A Word from the Founders ..................................................................................... Where it Started....................................................................................................... Through the Years ................................................................................................... The Celebrities ......................................................................................................... Our Featured Charitable Beneficiary .................................................................... Charitable Testimonials .......................................................................................... The Silent Auction.................................................................................................... A Mega Model of Caring ........................................................................................ Sponsoring Unbridled.............................................................................................. 2023 Unbridled Sponsorship.................................................................................... Be Royalty!................................................................................................................ Silent Auction Sponsorship...................................................................................... Media Exposure........................................................................................................ It Takes a Village or a Committee............................................................................ Picture Yourself Unbridled! .................................................................................... Table of Contents

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Unbridled Charitable Foundation 2023

A Word from the Founders

When we started the Unbridled Charitable Foundation in 2012, we wanted to leverage one of the most popular events in the world to benefit those charities for which we have a passion. The costs of running a derby eve gala are extremely high and few people have been able to sustain derby eve events. Our strategy has been to leverage the event to introduce people to our charitable beneficiaries. This strategy has raised over $5 million for our various charitable beneficiaries.

Unbridled Charitable Foundation 2023

Where it started

After Tonya York co-founded the Mint Jubilee in 1997, Tammy and Tonya both co-chaired the Mint Julep Gala (both events that benefited the University of Louisville) they decided to start their own foundation. In 2012, the Unbridled Charitable Foundation was founded. Since that time they have worked with multiple charities to raise millions of dollars. The York Sisters’ unique ability to attract a loyal volunteer committee and manage a profitable multi-million dollar event during one of the most elite (and expensive) sports event in the world - a feat very few people have been able to master. Having come from humble roots, in Okolona, KY, the York Sisters are passionate about helping others. The Unbridled Charitable Foundation is the embodiment of that passion.

Unbridled Charitable Foundation 2023

This black-tie optional celebration is an unparalleled party showcasing southern grace, glamour, charm and hospitality. The Gala kicks off with a cocktail reception featuring dazzling specialty bars serving fine wines, champagnes and custom cocktails specialties created for the event by top mixologists. Over 1,000 attendees experience a glamorous red carpet with celebrity guests and VIPs from sports, music, TV, movies, poker, publishing and horse racing.

Unbridled Charitable Foundation 2023

The Celebrities The Unbridled Charitable Foundation has collected a group of like-minded celebrities who have become like a family. Nora Roberts, Warren Moon, Bob Guiney and the Kentucky Derby Jockeys such as Triple Crown winner Victor Espinoza have become Unbridled stalwarts.

Beau Bridges

Luke Bryan

Amanda Cemy

Lauren Conrad

Victor Espinoza

John Rzeznik

Jane Seymour

Sir Mix-a-Lot

Unbridled Eve is a 501(c)(3) raising money and awareness for charity beneficiaries.

Unbridled Charitable Foundation 2023

Mira Sorvino

JD Shelburne

DB Woodside

Robin Meade

Justin Rose

Patrick Warburton Deion Branch

Mark McGrath

Cheech Martin

Bob Guiney

Nora Roberts

Warren Moon

Sarah Hyland

Victoria Justice

Dennis Quaid

Mario Lopez

Unbridled Charitable Foundation 2023

Every year the Unbridled Eve Derby Gala Executive Committee selects the charitable beneficiaries to receive proceeds from the event. Blessings in a Backpack has once again been selected as the primary beneficiary of the Unbridled Eve Derby Gala. Through Blessings in a Backpack, a child in need can be fed on weekends for one year for just $100. Since 2012, the money donated by Unbridled Eve has provided tens of thousands of hunger-free weekends for kids across the nation, including Roosevelt Perry Elementary School in Louisville.

Students enrolled in this program also show improved health, increased attendance, higher reading levels and better test scores. CharitableBeneficiary OurFeatured

Unbridled Charitable Foundation 2023

Unbridled Eve has been an integral part of Blessings in a Backpack’s growth since Unbridled’s inception in 2012. Tonya and Tammy facilitated introductions and meetings to those attending and sponsoring the event and donations from this have resulted in over $3 million given to Blessings over the years, allowing us to provide 1,140,000 Hunger Free Weekends for Kids both locally and across the United States. Thanks to this wonderful event and the support we receive annually, we can help so many kids who might otherwise go hungry.” -- Brooke Wiseman, Blessings in a Backpack Charitable Testimonials “ “ Aside from cash donations that help us feed underprivileged youth each summer, the Unbridled Eve Foundation has facili tated numerous projects which include new life jackets for our campers and the building of a new oral health medical facility. The generosity of Unbridled Eve and Unbridled Eve sponsors has made a tremendous impact on Trooper Island and the kids who attend.” Rodney Brewer, Retired Kentucky State Police Commissioner and Trooper Island Board Member

Unbridled Charitable Foundation 2023

It is incredibly expensive to run an event during the Kentucky Derby. A room that cost $350 for the weekend through the rest of the year can run $5,000 or more during Derby, that is why our Silent Auction is so important. Our Silent Auction represents a large portion of the funds that are provided to our beneficiaries. The Silent Auction

Unbridled Charitable Foundation 2023

A Mega Model of Caring!

tion and food, can increase by over ten times. If you look at the money that Unbridled Charitable Foundation has contributed directly to our beneficiaries, the numbers are modest. Although we love contributing dollars directly to our beneficiaries, this is not the primary objective of Unbridled.

You can’t reach the most number of charitable organizations without a brilliant plan. The Unbridled Charitable Foundation has a different business model than many charities. It is incredibly expensive to host an event during the Kentucky Derby. Prices for hotels, Derby tickets, transporta

Unbridled Charitable Foundation 2023

So What is Our Model? The Kentucky Derby is one of the most recognizable sporting events in the world. We leverage this amazing event to introduce our beneficiaries to supporters at an unfor gettable event. These introductions have resulted in millions of dollars being raised directly by our beneficiaries through con tributors who were introduced to them by Unbridled. It is About Relationships! Our business model is a long-term mod el. We utilize our amazing events to create long-term relationships between our beneficiaries and our wonderful sponsors. This relationship is not captured in the 990s or through traditional metrics, but they are of incredible value!

Over $5 Million

Raised

Recipient Charities More than 35

Individuals served Thousands of

....so we try to make a greater impact by giving donations and bringing to the forefront recognition for all these charities that people might not know about.” -- Tonya York Dees, Co-Founder, Unbridled Charitable Foundation

Unbridled Charitable Foundation 2023

Sponsoring Unbridled If you want your luxury brand to be highlighted at the premiere Derby Eve Gala where, anyone who is anyone, attends, then you need to sponsor the Unbridled Charitable Foundation.

Unbridled Charitable Foundation 2023

2023 Unbridled Eve Sponsorship TRIPLE CROWN $250,000

CHAMPION $125,000

LOUNGE $75,000

WIN $50,000

PLACE $27,500

SHOW $15,000

Unbridled Charitable Foundation 2023

2023 Unbridled Eve Sponsorship Be royalty at the gala with our Triple Crown Sponsorship

CHAMPION $125,000

LOUNGE $75,000

WIN $50,000

PLACE $27,500

SHOW $15,000

BENEFITS

TRIPLE CROWN $250,000

Recognition as Sponsor Logo on red carpet Step & Repeat Celebrity Product Placement VIP Table(s) at Unbridled Eve (10 Seats per table)

Wine and Champagne on tables Premium seat tickets to KY Derby Premium seat tickets to KY Oaks Premium Hotel Rooms Access to discounted hotel rooms (while available) Transportation to/ from the track Access to transportation/ parking pass to and from the track Exclusive Thursday or Saturday party Customized on-site activation Exclusive branding for one lounge or area at Unbridled Eve Customized mention on social media platforms Company name displayed on day of event print and digital signage Recognition on event invitations (print & digital), magazine and newspaper ads. Recognition on night of event collateral (program & event signage) Mention as sponsor in media interviews and public relations opportunities

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Marketing piece in event swag bag Podium recognition night of event Cross Promotion/Link to your website on Unbridled website

Unbridled Charitable Foundation 2023

The Silent Auction Sponsorship Sponsor our silent auction and

interact with our exclusive guests. If you want to reach and interact with a highly exclusive audience, you need to be our exclusive silent auction sponsor. You will have a prominent booth displaying your brand and have the oppor tunity to talk to our guests. • $20,000.00 • Brand on Silent Auction Displays • QR Code for an exclusive message • Brand on mobile app for bidding • Prominent display in Silent Auction Area • Ability to interact with guests • Brand on Silent Auction donation forms

Handpainted masterpiece created by artist, Josh Bunch.

Unbridled Charitable Foundation 2023

Additional Sponsorship Opportunities $15,000 – GALA ENTRANCE SPONSOR • Company name and logo on signage greeting Unbridled Eve Derby Gala guests as they enter the Galt House Hotel • Name Recognition on all associated print and online correspondence • Marketing piece in event swag bag Cross Promotion/Link to your website on the Unbridled website $12,500 – VALET SPONSORSHIP • Company name, logo and website printed on Unbridled Gala • Valet parking passes, provided to all guests with ticket packets • Name Recognition on all associated print and online correspondence • Marketing piece in an event swag bag • Cross Promotion/Link to your website on the Unbridled website $10,000 – FASHION SPONSOR • Recognition as Fashion Sponsor in the event program and on the Unbridled Eve website • Feature on UnbridledEve.com with a link to your website • Two Tickets to Unbridled Eve Derby Gala • Display in the silent auction area $7,500 – TRANSPORTATION SPONSOR • Customized opportunities available for both private jet runs and featured automobile brands and dealerships • Sponsorship of the Celebrity/VIP vehicles used throughout the weekend • Includes company name and logo placement on vehicle magnets ADD-ON BRANDED ACTIVATION OPTIONS • $50,000 - Category exclusivity at Champion Sponsor Level • $20,000 - Branded Photo Booth

Unbridled Charitable Foundation 2023

MediaExposure Unbridled Eve Derby Gala and Derby Prelude Party garner over 120 million media impressions and counting .

• Inclusion in all media announcements, including pre and post-event press releases for both the Unbridled Eve Derby Gala and Derby Prelude Party • Top-level Sponsor logos on the step & repeat were able to secure 100% visibility in event press coverage across both national and local media channels and platforms • Social media promotion + opportunities to facilitate brand + consumer/

attendee engagement across all platforms (fans, follower #s)

• Company or Individual’s name in the photo caption for all images on the wire • On-air mentions in broadcast interviews • Opportunities for creative brand integration initiatives to capture media interest

Unbridled Charitable Foundation 2023

It takes a Village or a Committee The strength of the Unbridled Charitable Foundation is our volunteer committee. Our committee members spend hundreds of hours each year to make the Unbridled Derby Eve Gala one of the classiest and most sought-after events in the world.

TAMMY YORK DAY LOUISVILLE HEALTHCARE, CEO COUNCIL TONYA YORK YORK MANAGEMENT INC. EMMAROSE ATWOOD LOUISVILLE BALLET DR. SOON BAHRAMI UOFL SCHOOL OF MEDICINE APRIL BARRETT FLAME LILY CONSTRUCTION MIKE BEASLEY SOUTHERN GLAZER’S WINE & SPIRITS DANA & RODNEY BREWER KENTUCKYSOCIALITE.COM KELLEY BRIGHT MERCER GWEN COOPER ACCESSIA FELICIA COX UNBRIDLED EVE DR. LAVERNE & WILLIAM COX UNBRIDLED EVE RYAN COX COXX EVENTS ALEX DAY SHELTOWEE, LLC. AMY DENNISON VETERAN’S AFFAIRS MEDICAL CENTER KELLY DETTOR MKD SERVICES, LLC. MARK DETTOR MKD SERVICES, LLC. LORI DOUGHERTY WINTER HAYVEN JIM DOWNEY CAMPARI SOOZIE EASTMAN 502 FILM COLLECTIVE DEBRA EICHENBERGER NATIONAL MS SOCIETY JENNIFER ENGLAND GE APPLIANCE

HEATHER FALMEN PNC WEALTH MANAGEMENT NICK GARDNER NICK THE NAVIGATOR LANCE GEORGE THE GALT HOUSE NIKKI GRIZZLE BLESSINGS IN A BACKPACK LAUREN HENDRICKS CAMBIUM MARKETING BEN JACKEY MOLINA HEALTHCARE PEGGY KOCH YORK MANAGEMENT, INC. KIM LANSDELL HANOVER COLLEGE WYMAN MARSHALL MAC IN A SNAP CHARLOTTE MAY OLDHAM COUNTY PEDIATRICS SHELLIE MAY UNBRIDLED EVE OLIVIA MCDANIEL LIBERTY MUTUAL INSURANCE DR. ERIC MCELROY PROREHAB LOUISVILLE TRENDA METCALF GENERAL ELECTRIC WILL METCALF UNIVERSITY OF LOUISVILLE CARA MONACO NATIONAL MS SOCIETY LANDRA MULLOY DINSMORE & SHOHL, LLP ANGIE ZUVON NENNI DELTA DENTAL OF KENTUCKY DAVID NICHOLS CAMBIUM MARKETING KENDRICK NORRIS LOUISVILLE HEALTHCARE, CEO COUNCIL

JASON O’DANIEL MILLENNIUM EVENTS MELISSA RICHARDS-PERSON UNBRIDLED EVE CHRIS ROARK THE DOG SHOP ROBIN RUEFF BLESSINGS IN A BACKPACK KATIE SCHNEIDER-CURRAN THE GALT HOUSE MICAELA SKURA ARMOURFLO FLOORING KIM SMITH MILLENNIUM EVENTS RICH STEPHENS AON DELENE TAYLOR ROTARY CLUB OF LOUISVILLE TROY THOMAS HUMANA ANGIE TOBIAS UNBRIDLED EVE MARIO URRUTIA SUPER STUDENT ATHLETES ROCHELLE WALKER HUMANA KRISTIN WARFIELD UNBRIDLED EVE DAWN WIGGINTON DRAE MEDIA & MARKETING JOSH WILLIAMS LOUISVILLE HEALTHCARE, CEO COUNCIL BARRY WOOLEY BARRY WOOLEY DESIGNS SUSAN CROOK FRONTIER MARKETING, CEO LAROSA SHELTON

Unbridled Charitable Foundation 2023

Picture yourself Unbridled!

Unbridled Eve provides brand, publicity and premium luxurious bucket list experiences.

Unbridled Charitable Foundation 2023

There are many ways your company and friends can be a part of this tremendous endeavor to help numerous people in the community that needs your help.

Benefits of Sponsorship Brand Recognition

Make your brand remarkable in front of a very unique and valuable demographic through our sponsorship packages. Be a cut above the rest by associating your brand with an amazing cause, an unforgetta ble event and the fastest two minutes in sports. Kentucky Derby Hosting With our higher-level sponsorship, you and your most important clients will experience a once-in-a-lifetime experience of being part of the most recognized sporting events in the world. Furthermore, get a chance to rub shoulders with millionaires and celebrities.

Wear the Unbridled Brand! Scan to Purchase a Bracelet!

Start living unbridled today! Tailored sponsorship opportunities are available. For more information, please contact Tonya York at 502-419-6370 or Tammy York-Day at 502-548-5094.

Unbridled Charitable Foundation 2023

1. Unbridled Eve Website

2. Learn More About Sponsorship Opportunities

4. Donate Now!

3. Scan to Purchase a Bracelet!

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